AIM Assessment

PR and Communications Assistant EPA

The PR and Communications Assistant EPA is the end-point assessment for this level 4 standard.

A public relations and communications assistant is responsible for researching and understanding client/organisational goals and objectives and, using digital and communication expertise, supporting the delivery of effective campaigns. This could take various forms including supporting social media activity, blogs, press releases or planned events. They communicate with different people: the media, the public, internal colleagues or any number of different audiences to get their client’s organisation’s message across and influence opinions and behaviour in the most effective way. The occupation requires using one’s own initiative while supporting those leading on campaigns and so involves working closely with colleagues in a team environment.

Gateway requirements

  • Level 2 English and maths
  • Agreement by the apprentice’s employer and the EPAO, of a work-based project to be completed by the apprentice during the EPA. The work-based project will be the basis for the project report, presentation and questioning assessment method. The agreed work-based project start date will mark the start of the apprentice’s 14-week EPA period.

Assessment methods

  • Knowledge test - a one-hour multiple choice test consisting of both knowledge and scenario-based questions
  • Project report - presentation and questioning related to the work-based project agreed with the employer. Consists of a 2,500-word report, 10-minute presentation and 25 minutes of questioning. To be held at the training provider or employer premises on the assessment day

Indicative duration of assessment

The two assessments will be completed within 14 weeks of gateway (subject to availability of facilities and assessor). The presentation and questioning will take place in the last three weeks of the 14 weeks.

"The communication I received from AIM was outstanding – they were very responsive and provided me with clear, concise answers each time.
Communication around the knowledge test was first class.  AIM was sure to send me all the relevant information well in advance. Equally, the process for completing exams in a virtual set up was fantastic – the digital software was easy to use and they communicated in advance to make sure I was set up and ready for the exam."

Alicia Brown
PR and Communications Assistant Apprentice

Find out more

Visit the Institute for Apprenticeships & Technical Education website.

Watch the video Transforming the way we learn: EPA best practice in PR and Communications, produced by Cambridge Marketing College 

We are members of the Association of Apprentices which unlocks access to a host of free resources and peer support aimed at helping apprentices maximise their apprenticeship.

If you would like to speak to our team about AIM end-point assessment services, please email