AIM Qualifications
AIM Partners



The AIM Qualification Level 3 Extended Diploma, Creative Entrepreneurship for the Music Industry, has been developed as a result of a unique partnership between #TheWRD and awarding organisation AIM (who provide the Ofqual approved qualification). #TheWrd provides an expert, paid service to support providers with its delivery.


 #TheWRD brings innovative technology, industry trailblazers and expert educators togethers and, through working with AIM Qualifications, delivers the Level 3 Extended Diploma Creative Entrepreneurship for the music industry at selected FE colleges across England and Wales.

#TheWRD is created, run and backed by experienced educators, decorated music industry professionals and major in-sector companies. It is powered by the latest deep-learning and AI technologies, and is aiming to revolutionise vocational education in schools for the creative industries.

#TheWRD offers vocational arts education for young people to learn from the most influential people shaping the music industry today, including: major artists, publishers, producers, composers, technicians, marketeers, business executives, lawyers, accountants, graphic designers, publicists, agents, and the list goes on.

With equal access for young people who can study either in college or remotely UK-wide, #TheWrd costs less for colleges to deliver, and is great for engaging with hard to reach young learners.

With inspiring educators, cutting-edge, interactive digital platforms, and affordable access models, #TheWrd is one of the most exciting innovations in the education sector for a generation.

#TheWRD is leading the way in creative industries education by introducing an outstanding and affordable education business model, which incorporates:

  • blended learning
  • EdTech market growth
  • practical applications of creativity
  • celebrity ambassadors
  • an enticing new digital platform with game mechanics that promotes diversity

History of the qualification

The Level 3 Suite of Qualifications in Creative Entrepreneurship for the Music Industry was developed to better equip learners with the necessary skills for entry into the music industry, or Higher Education. The qualifications addresses a shortage in provision in the education system. They provide learners with an alternative, contemporary route into the UK music and meet the needs of the industry.

#TheWRD Level 3 qualifications have been written and created with industry collaboration from some of the UK’s leading independent music industry practitioners, trade bodies, organisations and employers including PRS, Julie’s Bicycle, She Said So, the MMF and many more.

#TheWRD’s aspiration is to raise the standard of learning and to level the playing field for entry to the creative industries and to Higher Education in order to develop the next generation of talented entrepreneurs, and to ensure that new entrants to the industry (in all roles) have the necessary up-to-date skills and understanding to ensure business success.

To help achieve this, AIM Qualifications was selected by #TheWRD as the awarding organisation with whom they felt most comfortable to work with to support the design and onward management of the key level 3 qualification, and development of higher apprenticeship standards.

More information

For more information about the Level 3 Suite of Qualifications in Creative Entrepreneurship for the Music Industry, or to download a copy of our Qualification specification.